AJ LABEL

ABOUT AJ LABEL

ABOUT US

Founded in January 2019, AJ-Label began as a simple Afrocentric fashion online store. The name “AJ” stands for Ankara & Jewelry, two symbolic elements of African identity and style. What started as a modest store selling diverse African fabrics has now grown into one of the largest online African Fashion marketplaces.

From day one, our mission has been clear to offer people around the globe a chance to connect with pure, undiluted African fashion. Over time, AJ-Label evolved into a household name, representing African pride, creativity, and elegance both in the continent and internationally.

Our Vision

At AJ-Label, we envision a world where African fashion is not only accessible but celebrated globally.

We are here to: Deliver authentic African fabrics, outfits, and accessories to doorsteps worldwide. Serve as the go-to African fashion hub for weddings, parties, workwear, casual looks, religious gatherings, and bespoke creations. Preserve and promote African fashion heritage while reimagining it for the modern era.

Our dream is not just to sell African Fashion, but to be a cultural connector and global ambassador of African aesthetics.

What We Do

We Sell Authentic African Fabrics & Materials:

we do this by providing a wide selection of quality African textiles including:

  • Canvas, Cashmere, Chiffon, Akwete Cloth, Aso Oke, Adire, Damask
  • Velvet, Viscose, Georgette, Gold print, Wax print (Ankara), Kente, Iru & Babu
  • Dutch Wax (Vlisco Hollandais), Ghana Wax (ABC, Superwax, Daviva), Uniwax (Côte d’Ivoire)

We Design & Craft African Outfits For Every Occasion:

  • Wedding Styles: Kente Kaba & Slit, Lace Aso Ebi Gowns, Dashiki Wedding Gowns, Xhosa Beaded Dresses, Shweshwe Bridal Gowns, Ankara Mermaid Gowns
  • Party & Owambe Styles: Peplum Tops & Skirts, Sequin Lace Gowns, Corset Ankara Dresses, Velvet Embroidered Gowns, Ankara Jumpsuits, Asymmetric Styles
  • Corporate/Professional Wear:  Ankara Blazers, Shirt Dresses, Kitenge Suits, African Print Trousers
  • Casual & Everyday Styles: Dashiki Tops, Bubu Dresses, Tie-Dye Maxis, Ankara Wrap Dresses
  • Religious & Modest Wear: Maxi Gowns with Bell Sleeves, Skirt & Blouse Combos, Modest Bubu Styles
  • Bespoke & Innovative Fashion: Mixed Ankara with Lace, Tulle, Organza, Detachable Dresses, Corset Tops, Layered Gowns with Frills

We Curate Afrocentric Accessories:

Our accessory collection includes:

  • Ankara Bags, Shoes, Ties, Earrings, Necklaces, Bangles
  • Gele, Ichafu, Zulu Headbands, Turbans, Waist Beads, Anklets
  • Ankara Tote Bags, Kitenge Backpacks, Heeled Ankara Shoes
  • Leather Slippers with Adire/Kente, Embroidered Babouche

Whatever areas you’re invested and interested in, be it dressing up or accessorizing, we’ve made it all available with just a few clicks.

Our Future

The future of AJ-Label is bright and rooted in innovation, empowerment, and cultural preservation. We’re setting sights on becoming producers of African fabrics, especially those not currently manufactured locally.

We also have a vision of launching a Fashion Training Hub where aspiring African designers will learn from top in-house and guest designers. Expanding our African Fashion Academy to offer tailored training programs, from beginner-level to professional development.

We’re not just building a brand, we’re building a movement to keep African fashion thriving, globally recognized, and deeply respected.

Where We Deliver

We deliver basically to every corner of the world, and soon to be the first African Brand To step on Mars alongside Elon Musk.

African Countries:

  • Algeria
  • Angola
  • Benin
  • Botswana
  • Burkina Faso
  • Burundi
  • Cabo Verde (Cape Verde)
  • Cameroon
  • Central African Republic
  • Chad
  • Comoros
  • Democratic Republic of the Congo
  • Republic of the Congo
  • Côte d’Ivoire (Ivory Coast)
  • Djibouti
  • Egypt
  • Equatorial Guinea
  • Eritrea
  • Eswatini (formerly Swaziland)
  • Ethiopia
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Kenya
  • Lesotho
  • Liberia
  • Libya
  • Madagascar
  • Malawi
  • Mali
  • Mauritania
  • Mauritius
  • Morocco
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Rwanda
  • Sao Tome and Principe
  • Senegal
  • Seychelles
  • Sierra Leone
  • Somalia
  • South Africa
  • South Sudan
  • Sudan
  • Tanzania
  • Togo
  • Tunisia
  • Uganda
  • Zambia
  • Zimbabwe
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